This is the fourth in our serie
s on Icons of Debauchery. The previous posts - Tim Yap, BryanBoyB, Imelda - generated heated discussions, some of which verged on violence and cyberbullying. We still remain with our basic premise: that the Philippines at this point does not benefit from any individual or group who publicly promote an excessive, luxurious lifestyle. Even if, indeed, their pictures and pronouncements can be good escapes from the drudgery of poverty and political mess.

Every country has its own icon of debauchery! But even first world countries whose economies are now in recession are reacting to the excesses of the elite. Paris Hilton once drew flack when she was quoted as saying that she is the "iconic blonde of the decade"' and compared herself to Princess Diana and Marilyn Monroe (a claim she denied in the May 2007 issue of Harper's Bazaar). Icons and celebrities must evolve with their social milieu. Paris regained a better ground when she offered an almost academic repartee to the McCain campaign's reference of Obama and Paris as being on the same level.
Her erstwhile BFF, Nicole Richie almost cleaned up her act and assumed the role of a wife and mother. Do our own fashion icons evolve with the times? For this post, written by my mama Boldstar, we place Ruffa Gutierrez public persona under scrutiny. We use her image as a representative of a celebrity sector that continuously tries to reinvent itself (sometimes with questionable motivations) with every reinvention always played in front of the camera.
Here is Boldstar's take on The Second Princess.
Former that’s Entertainment member, formerly involved in an alleged “Bruneiyuki” scam investigated by the Senate, former alleged involvement in a film scam, former Miss World second runner-up, former Hollywood starlet/spokes-model/actress/whatever, former owner/ president of Intel Media International Advertising Company and an alleged President of fashion TV in Turkey.
Former that’s Entertainment member, formerly involved in an alleged “Bruneiyuki” scam investigated by the Senate, former alleged involvement in a film scam, former Miss World second runner-up, former Hollywood starlet/spokes-model/actress/whatever, former owner/ president of Intel Media International Advertising Company and an alleged President of fashion TV in Turkey.
Wait there’s more! (Breathe and again ala Toni Braxton)
Currently product endorser for tummy aches, beautiful shiny hair shampoo, powdered milk, and whitening soap.
But pssssssst, wait there’s more.
I may also add TV host of the defunct Philippines Next Top Model.
Why? Apparently in her youth she was a top model, Elite Look 1992 representative.
Where? I personally don’t know since contacts from the European fashion circuit replies were WHO? Sharmaine Ruffa Gutierrez? That should be in New York. RING Elite. Rang Elite, the phone-bitch replied? “gurl” you mean Rupaul? In fashion a month old was when Jesus was born. Enough said.
But there’s more.
Mother, sister and charity queen with her own foundation.
No! Don’t insult my intelligence not make up, a charitable foundation that helps the poor. For the doubting Thomas’s it’s called Roof a child Foundation as well being a charity doyenne to Unicef, Philippine Red Cross, Make a wish Foundation, World Vision, Asilo de Milagrosa.
I must admit, I am exhausted by the towering heights of her apparent achievements based on the wattage of the many Manila based press releases (note Manila Based). From the dramatic tax payer funded police bodyguards when she “dramatically” left her “billionaire” Turkish husband to the “rampa” for a cause efforts one can’t help but wonder whether it’s just a brilliant machinations of a woman hell-bent on proving any publicity is a good publicity.
But I dare you to Google Yilmaz Bektaz, maybe rich (allegedly with questionable resources) but no billionaire (pesos maybe or in Zimbabwe). Would you exchange private jets and mega mansions with being a spokes-model for a surgical centre? Can you imagine Ayen Munji selling a whitening soap? That would be downgrading and blasphemous. Or maybe once and for all, they have realized that believing your own hallucinations is a true sign of mental illness, like pie in the sky.
Or as Mr Billionaire puts it "materialist (sic) relative" of "poor conscience and honor" who "takes advantage of my wife." Mother puts it as freedom because in Istanbul [sic] ‘women are confined to home, taking care of children, and are not allowed to wear sexy dresses. Almost every night Ruffa would call me crying’, Mrs. Rama said. If freedom means a sexy micro mini then kindly wrap me in polyester soaked in melamine, please.
Or does she have a warped sense of humor?
Having experienced poverty in the US and if you believe it selling pots and pans from a life of “celebrity” since dad was a “matinee idol” slash Elvis impersonator and mother was an “actress”, going back to Manila was a no brainer. The Lohans, Simpsons and Spears, white trash you may judge but R.I.C.H. All you have to do is BELIEVE it by establishing your own Royale Era Company (note the royalty insinuation) and press release everything.
Is that why she's BFF with Tim Yap?
Is it just branding, feverish fantasy typical of “manila society” or rampant media hype ala Tim Yap believe your own hype kinda thing. Or is it just a vapid vulgar vanity (note: vvvv’s) wrapped in a banana leaf sold as imagined reality.
Or is it just brains and beauty with a purpose?